Monday 4 March 2013

the power of mass media


Mass media has the potential to influence, control and stimulate progress and change in society. The media can make you a hero or a villain; it also determines who they put on the periphery for a life time. The media are the gate keepers of the news. It has the potential to place matters at the center of debate, for instance when it comes to controversial issues, the media can get everyone to talk and debate about that particular issue.  Mass media makes it easier for individuals to get information, news etc.  For instance when Nigeria won the nations cup everyone in the world knew about it and could watch it instantly. it is also our focal point for our free time, for instance a lot of people watch TV or videos when they are relaxing or when they have free time which makes media a leisure-time activity and entertainment in south Africa.(Chobokoane and Budlender,2002:04) . The media is a place where the changing of cultures and values of society are being displayed, constructed and communicated.